For marketing and communications leads at brands that work with creators
The crisis communications agency for when the crisis starts with a creator
We're the crisis division of an influencer marketing agency. We vet creators before you sign them, and when a creator, a video or a backlash puts your brand in the comments, we help you answer it on the platforms where it started.
Who we work with
Brands that already pay creators, or are about to. You run marketing or communications there, and you want to know a creator before your name sits next to theirs, and have a plan for the day something goes wrong.
Brands with a creator program
Ambassadors, affiliates, sponsored videos, paid partnerships on Instagram and TikTok
Brands about to sign a big name
Celebrity and mega creator deals, where one old post can undo a launch
Health, wellness and regulated brands
Supplements, telehealth, beverages, anything where one claim in a video can turn into a story
What brands get
Not a press release. A plan for the creators, the comments and the videos, from people who book creators every day.
Creators checked before you sign
We read what a creator has said and posted over the years, not just whether the followers are real, so you know who you're standing next to.
A plan for your creator roster
When something breaks, you know which creators to pause, which to brief, and which to keep talking.
An answer that fits the platform
We shape what you say for TikTok, YouTube and Instagram, so it sounds like a person, not a legal notice.
Trust rebuilt by voices people believe
After the noise, we line up creators your buyers already trust, and keep them talking about you again and again.
Working with us, step by step
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1
We learn what happened
We learn the story, who started it, where it's spreading and what your team has already said.
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2
We map who is talking
We find the creators and accounts carrying the story, and the creators who already speak for you.
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3
We check your creators
We go through each creator on your roster, their past posts and their comments, so nothing else surprises you.
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4
We shape the answer
We help you write what you say for each platform, and decide who says it: you, a creator, or nobody yet.
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5
We review every word
Every creator post and every reply is reviewed before it goes live, with disclosures done properly.
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6
We rebuild with trusted voices
Once it calms down, we bring in creators whose followers are your kind of buyer, and run them across months, not one post.
Most crisis plans were written for the press, not for creators
Brands tell us the same three things.
“We found out from the comments”
Why it happensThe story did not start with a journalist. It started with a creator, a stitch or a reply video, and by the time the press called, it had already been shared everywhere.
“We vetted the creator, and it still blew up”
Why it happensMost vetting checks whether the followers are real. It does not read what the creator posted years ago, and that is usually what comes back.
“Our statement made it worse”
Why it happensA press release reads like a lawyer wrote it. On TikTok and YouTube, people expect a person to talk to them, and a corporate post gets screenshotted and mocked.
What a typical crisis response looks like
- A holding statement written for journalists, posted where nobody reads it.
- Pausing every creator at once, so the only voices left talking about you are the angry ones.
- Checking follower counts before a deal, and never the creator's own history.
- Going quiet for weeks, then trying to buy trust back with one big campaign.
Why work with us
We live in the creator world
We book and run creators for brands every day, so we know how a creator story spreads and who can slow it down.
We check history, not just audience
A tool that tells you the followers are real does not tell you what the creator said years ago, and we check both.
Regulated is our day job
Health and wellness is one of our core lanes, and we run promotions inside the rules on what can be said every day.
We work with your team
We work beside your PR firm and your lawyers on the creator side, and we teach your team the system so you can run it in house.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryA division of Influencer Advisory
Crisis Communications Agency is the crisis division of Influencer Advisory, the influencer marketing agency for health and wellness brands. Same team, same creator network, built for the day a creator story turns into your story.
Questions brands ask us
What does a crisis communications agency do?
It helps a brand answer when something goes wrong in public: what to say, where to say it, who says it, and how to win trust back after. We focus on the crises that start with creators and social video, which is where most of them start now.
A creator we sponsor is in a scandal. What do we do first?
Don't post a statement in a panic, and don't cut every creator at once. First we find out what was said and how far it has spread, then we decide with you whether to pause the partnership, end it, or wait, and what your other creators should say, if anything.
How do you vet a creator before we sign them?
We check that the comments come from real fans, not bought followers, and how often brands came back to sponsor them again. Then we go through what they've posted and said over the years, because that is where most creator scandals come from.
Isn't an audience fraud tool enough?
No. Those tools tell you whether the followers are real. They don't tell you what the creator posted years ago. A brand that buys one and believes it's covered has bought the wrong thing, so we check both.
Book a call
We're the crisis division of an influencer marketing agency. We vet creators before you sign them, and when a creator, a video or a backlash puts your brand in the comments, we help you answer it on the platforms where it started.